Why is Blended Beauty Sulfate Free, Salt Free and Plastic Free?
Blended Beauty is also paraben free and does not test on animals!
High foaming cleansers give a luxurious illusion. They react with the air to form bubbles instead of focusing on the hair, so the cleanser must be strong and drying since some is wasted foaming off and away from the hair.

Sodium Lauryl Sulfate (SLS) and its close relative Sodium Laureth Sulfate (SLES) are popular, strong, high foaming cleansers that are often used due to being extremely cheap. SLS and SLES are esters of Sulphuric acid and although SLES is slightly less irritating, they have been linked to hair thinning when used regularly for years, which can be reversed with switching to a non-sulfate shampoo. They are also commonly contaminated with dioxane, a known carcinogen. Also, SLES cannot be metabolised by the liver so its effects are longer-lasting.

Many shampoos have salt as a thickener, mostly because it is cheap, and can be easily adjusted at any stage in making the shampoo. Regularly washing the hair with salt is very drying, as it removes the natural oils in the hair but is also abrasive. It makes soft water into hard water. Blended Beauty’s shampoo is thickened with a natural conditioner.

The many decade combination of sulphate and salt in a shampoo is the very reason why those with ethnic hair have been told to wash the hair infrequently. This is hard to do in the summer when we all perspire more and may even be swimming in chlorine or salt water pools.

With Blended Beauty shampoo there is no need to avoid washing the hair, even daily. Not only does it not have salt and sulphate, it also has no plastics that form an unnatural barrier on the hair shaft preventing nutrients from sinking into the hair. Our leave-in products also remain plastic free, allowing the nutrients of our natural ingredients to penetrate the hair shaft.

Washing regularly with a gentle shampoo, keeps the scalp healthy, which then grows healthy hair. And moisturizing with rich, nutritious ingredients keeps it healthy!